010 firm - celebrity blog

Saturday, October 21, 2006

The Rachael Ray Show

Rachael Ray
Carefully tailored to service the soccer mom crowd racing between work and kids and shopping, "The Rachael Ray Show" is a syndicated daytime talk show-cum-pep rally targeting viewers who are double-parked.

It moves along in energetic rat-a-tat-tat style via a series of manic Rachael McNuggets that casts Oprah's very own handpicked youngster as a whirlwind of hyperkinetic charisma. Indeed, the opening hour depicts the former host of Food Network's wildly popular "30-Minute Meals" as a woman in need of Ritalin to slow it down, modulate her pitch and try a little less hard. Ray has an inherent likability and is certainly easy on the eyes, but she doesn't talk to us so much as screams and she might want to consider taking a more leisurely approach. As it is, it's all she can do to keep from using the adoring audience as her mosh pit.


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